Search Engine Themes
Optimization and Theme-Based Search Technology |
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Website Optimization Themes and
Search Engine Placement
Sometimes referred to as website themes, optimization themes,
search engine themes and more recently Topical Rank...
theme based search engine technology, unlike page by page indexing,
is based on reading an entire web site as one single document.
Theme based search engines determine a websites "themes"
by indexing the entire site as a whole. When new pages are added,
the search engine goes back to its database, pulls out all pages
from that domain and indexes the entire set of pages as one.
Search Engine Themes
Optimization of Tomorrow.... Today!
In the past, search engines indexed and ranked individual web pages,
not websites, but that all changed back in mid to late 2001 when
Google,
Inktomi,
AltaVista,
Excite,
and Fast,
began using themes in their algorithms. In turn, that means any
partnered search sites using their search results, such as AOL
Search, HotBot,
and MSN
Search, were therefore also using themes... and it's been like
that ever since.
A page-based search engine spider looks at each individual page
of a Web site when indexing. As a result, you could conceivably
have hundreds of pages listed individually in a search engine's
database, all of them optimized for different keywords. Themes-based
spiders also look at the individual pages of a website, but then
combine the results and analyze the site in its entirety.
As themes-based spiders grow in importance, it may become more
difficult to optimize individual pages for widely differing topics.
It's important to keep themes-based spidering in mind as you create
new websites and redesign your existing ones.
Why Search Engine Themes
In the past, its been difficult at times to really know what a
website was all about without going there and actually browsing
all the pages or maybe reading the accompanying site description
along side a listing in a human edited directory like DMOZ. This
is because until the search engines began catagorizing entire websites
it was only individual, separate web pages that were indexed and
ranked. This of course was done without any consideration of the
sites main purpose or theme.
Then there is the abuses and other related factors, not the least
of which is search engine spamming in its many forms. It is precisely
because of these abuses that the page by page ranking methods used
by the search engines of the past have often resulted in less than
desirable search results.
It's simple really, with the wealth of information that is available
online today and the level of sophistication today's Internet user
has evolved to, people are no longer willing to tolerate search
results that only identify one page of relevant content. Today's
web searcher expects a query to return links to entire websites
that are chalk full of pages containing content, information and
more links to more sites relevant to the original query.
Themes-based search algorithms represent today's search engine
companies latest attempt to deliver high-quality, relevant results
to their searchers. Fortunately, the change to themes-based indexing
has been happening relatively slowly, which is giving webmasters
a chance to measure the impact on their ranking and modify their
sites accordingly.
Understanding Theme Based Indexing and How it Works
Theories have certainly changed for the better since search engines
began incorporating theme based indexing technology, albeit becoming
more complicated in the process however, the basic concepts remain
the same...
For more on theme based indexing and ranking go to... Search
Engines and Themes - How Themes Based Indexing and Ranking Works.
To learn more about theme-base search engine technology go to Theme
Based Web Design and How a Theme-Based Search Engine Spider Reads
Your Website.
Learn about Theme
Based Search Engine Technology and Doorway Domains.
Learn more about Doorway Pages and
Optimization.
Learn about Cross Linking and the importance of splitting up your
site into as many different separate domains as you have themes
by reading our tutorial on... The
Power of Cross-Linking.
Refer to our Link Building Tutorial
for information on how to acquire incoming links from outside your
domain.
For more search engine optimization tutorials and informational
articles on the search industry and how to achieve good search engine
position and ranking, go to our SEO Central Search
Engine Position and Optimization Tutorials Page and Internet
Marketing Articles and Information Center.
If you are looking for a Search Engine Optimization Firm that is
performance based, an SEO Firm that cares... then SEO Central is
your best choice!
Give us a call or fill out the Request
SEO Quote Form and one of our friendly professional seo service
team members will be happy to go over your Web site with you and
determine what the best search engine marketing strategy will be.
Contact the SEO
Central team of search engine optimization experts today for
seo information and to learn more about the search engine optimization
strategy that is right for you...
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Website Optimization Themes
and Search Engine Placement Provided by...
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