Themes Based Website Design How to Design your Website for Themes-Based Indexing

Search Engines and Themes
Theme Based Search Engines and Website Design

When a theme based search engine spider crawls your web site, it reads it in the following manner...

• Domain Name - CountDowntoArmageddon.com
• Sub Directories - Iraq War, Prophesy, Earth Changes, Survival
• Page Titles - learn more about page titles and optimization
• Meta Tag Data - learn more about meta tags and optimization
• Headings. <H1> <H2> - learn more about header text and optimization
• Outgoing Links - anchor text, attributes and surrounding text
• ALT and Title Attributes - learn more about alt and title attributes and seo
• Named Anchors
• Body Content

Once the text is all taken in, the search engine spider does the following...

• Delete all filler words - and, or, the, web
• Identify recurring keywords - words recurring throughout the site
• Stem keywords - survival becomes survivor and surviving etc.
• Identify keyword phrases - survival becomes "survival gear"
• Weight the keywords using common indexing methods - page titles and header text are given more weight than body text etc.
• Establish the web site theme based on the dominance of keyword and keyword phrases.

Hmmm... sounds simple enough, just keep every area of our web pages keyword rich.

Well it isn't really that simple when you have a site as diverse in the eyes of the spider as CountDowntoArmageddon.com or a worse yet, a department store site. A search engine using theme based technology gets confused because the website appears to be diluted with unrelated information. It can't decide if the website is about survival, the Iraq war, earth changes or prophecy. As a result, the theme based search engine interprets CountDowntoArmageddon.com as not a relevant choice for any of the above queries.

So... this is what you do.

Identify your Website Themes

Your Website or Search Engine Theme is simply what your web site is really all about. Strip away any slightly off topic pages. Forget about all the obscure, far reaching terms you may have considered optimizing for in an effort to grab as much peripheral traffic as possible. Now, ask yourself... "In as few a words and phrases as possible, what is my website really all about?"

If your website is about several different things that a theme based search engine is going to interpret as unrelated, then you may want to consider dividing your site up into as many different domains as you have themes.

In addition, it's always best to have each domain hosted on different servers with different C block IP addresses, and then cross link between the different sites any content that is related and on topic.

Learn more about Cross Linking and the importance of splitting up your site into as many different separate domains as you have themes by reading our tutorial on... The Power of Cross-Linking.

Website Design for Theme Based Search Engines

• Select a keyword intense domain name - use hyphens.
• Name all sub-directories with keyword names - again, use hyphens.
• Include your most common keyword in most, if not al, of your web page titles.
• Deliver consistent keyword meta tag data throughout the site.
• Use header text to deliver consistent theme information throughout the site.
• Assign keyword relevant text links.
• Use ALT text on all graphic and graphics links.
• Use Title attributes on lists, forms, section headings, images etc.
• Link out to authority sites which are relevant to your content.
• Riddle body text with keyword phrase intense information using synonyms and stemming.
• Ask other on topic sites or hubs to link back to you with keyword relevant links, attributes and descriptive text.

In order to create a good theme based website you must be consistent, which is easy when building a site from scratch, not so easy for some existing sites. For some, reorganization simply may not be an option. But there is another way....

Learn about Theme Based Search Engine Technology and Doorway Domains.

Return to Website Optimization Themes and SEO for an overview and introduction to Theme Based Search Engine Technology.

For more on theme based indexing and ranking go to... Search Engines and Themes - How Themes Based Indexing and Ranking Works.

Learn more about Doorway Pages and Optimization.

Refer to our Link Building Tutorial for information on how to acquire incoming links from outside your domain.

For more search engine optimization tutorials and informational articles on the search industry and how to achieve good search engine position and ranking, go to our SEO Central Website Position and Optimization Tutorials Page and Search Engine Marketing and Industry related Articles and Information Center.

If you are looking for a Search Engine Optimization Firm that is performance based, an SEO Firm that cares... then SEO Central is your best choice!

Give us a call or fill out the Request SEO Quote Form and one of our friendly professional seo service team members will be happy to go over your Web site with you and determine what the best search engine marketing strategy will be.

Contact the SEO Central Team of Website Promotion and Optimization Experts today to learn more about the search engine marketing strategy that is right for you...

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Search Engines and Themes
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