Themes-Based Search
Themes Based Indexing and Ranking |
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Search Engines and Themes
How Themes Based Indexing and Ranking Works
Your Website Theme is simply what your web site is really all about.
Strip away any slightly off topic pages. Forget about all the obscure,
far reaching terms you may have considered optimizing for in an
effort to grab as much peripheral traffic as possible. Now, ask
yourself... "In as few a words and phrases as possible, what
is my website really all about?"
For SEO Central, it's all about search engine optimization, seo,
website promotion, search engine marketing, search engine ranking
and the like... and these terms appear in several places on each
and every page within the domain.
Enter "Topical Rank"
Theme Based Search Engine Indexing and Ranking
The change up to themes based indexing and ranking is arguably
the single biggest improvement in search engine technology in years.
Themes based search technology brings us to the threshold of a
major paradigm shift in search, and is changing the ways of professional
search engine optimization. As this new way of catagorizing and
indexing websites becomes more and more embedded in today's search
engine algorithms, website owners may begin finding their once high
ranking pages showing up lower and lower in the search results.
As of the writing of this article, it's been three years now since
the major search engines began adopting theme based indexing technology,
and not every one has taken it seriously. There have been many articles,
posts, and newsletters bringing attention to the significance of
this change up in the way today's search engine spider crawls a
site and the way today's search engine algorithms index and catagorize
the pages and website as a whole.
Unfortunately few have listened. Instead, many chose the easy route
like "quick link building schemes", and are now paying
a heavy price... especially with the almighty Google, "God
of Search", and the changes they've made since the infamous
Florida Update.
If you are one of the few that where listening, congratulations,
you are riding the crest of a wave of change in search engine optimization
and ranking.
How Themes-Based
Indexing and Search Engine Ranking Works
Although search engine theme technology sounds confusing, it is
much less complicated than one might think. Also referred to as
Website Optimization Themes or Topical Rank, themes based search
engine indexing and ranking is simple in concept.
When a themes based search engine adds new web pages or web sites
to its database, the search engine will either retrieve all the
information it already has about the existing domain, or it will
crawl the entire site and index, or re-index, everything it finds...
but as a single document.
- Traditionally, when a web page is submitted, it is indexed
and ranked and is then made ready for when a query needs to be
served.
- With Theme Technology, when a web page is submitted all the
existing domain pages are pulled or crawled, indexed and ranked
as a single document, and then the web site is indexed, ranked
and made ready for when a query needs to be served.
Note... Themes-based spiders do look at the individual
pages of a website, but then combine the results and analyze the
site in its entirety.
Effects of Theme Based
Website Indexing and Ranking
The difference between the way a theme based search engine indexes
and ranks a newly submitted web page or site and that of the traditional
search engine of the past may not appear great, but it can make
a huge difference in your search results placement or ranking.
In order to clearly understand the effect that theme based indexing
can have lets take a hypothetical website and name it CountDowntoArmageddon.com.
CountDowntoArmageddon.com contains pages on lots of different specific
topics, each contained within a dedicated directory of its own.
These topics are seen as being related as far as the visitor is
concerned, yet pretty much unrelated and diverse in the eyes of
the spider.
For example, the domain contains the following...
- CountDowntoArmageddon.com - contains the index, about, faq,
site map etc.
- CountDowntoArmageddon.com/EarthChanges/ - contains extensive
information on earth changes, climate, weather and related news
articles.
- CountDowntoArmageddon.com/Prophecy/ - contains pages on predictions
and prophecy that span hundreds and thousands of years, and how
they relate to our current state of affairs.
- CountDowntoArmageddon.com/IraqWar/ - contains extensive information,
links and news reel footage of the Iraq War and copy on how it
relates to prophecy and armageddon.
- CountDowntoArmageddon.com/Survival/ - offers pages, copy, products
and links for the survivalist.
Now, there is a common theme holding these otherwise diverse topics
together under the domain name CountDowntoArmageddon.com, yet at
the same time it is obvious as to why a theme based seach engine
spider could be confused. There is no common topic running domain
wide that is recognizable to a spider. The search engine isn't able
to tell if the main theme of CountDowntoArmageddon.com is the Iraq
War, Survival, Earth Changes or Prophecy.
Because there is no recognizable theme for the search engine spider
to sink its teeth into, when there is a query run on Iraq War, Survival,
Earth Changes or Prophecy, CountDowntoArmageddon.com will be listed
lower in the search results than if the query topic had been previously
identified by the spider as the domain wide theme.
Without belabouring the point too severely, an online department
store that sells a diverse line of products, most of which have
nothing to do with one another, is a perfect example of a website
that is going to have a hard time getting good theme based search
engine ranking and placement when optimizing for any one specific
product.
It doesn't matter how well your optimization is, the theme-based
search engine will be somewhat confused as to the intention of your
optimization and it will see the query topic as diluted within the
domain... thus positioning you poorly amongst the search results.
Optimization for Theme Based Search Technology
The secret to successful ranking with theme based search engines
is simple, keep your domain tight, focused and on target. In order
to do this you may have to break your website into a number of smaller
sites, each more tightly targeted than if everything were on one
domain.
Learn more about Cross Linking and the importance of splitting
up your site into as many different separate domains as you have
themes by reading our tutorial on... The
Power of Cross-Linking.
To learn more about theme-base search engine technology go to Theme
Based Web Design and How a Theme-Based Search Engine Spider Reads
Your Website.
Return to Website Optimization
Themes and Search Engine Optimization for an overview and introduction
to Theme Based Search Engine Technology.
Learn about Theme Based Search
Engine Technology and Doorway Domains.
Learn more about Doorway Pages
and Optimization.
Refer to our Link Building Tutorial
for information on how to acquire incoming links from outside your
domain.
For more search engine optimization tutorials and informational
articles on the search industry and how to achieve good search engine
position and ranking, go to our SEO Central Website
Position and Optimization Tutorials Page and Search
Engine Marketing and Industry related Articles and Information Center.
If you are looking for a Search Engine Optimization Firm that is
performance based, an SEO Firm that cares... then SEO Central is
your best choice!
Give us a call or fill out the Request
SEO Quote Form and one of our friendly professional seo service
team members will be happy to go over your Web site with you and
determine what the best search engine marketing strategy will be.
Contact the SEO
Central Team of Website Promotion and Optimization Experts today
to learn more about the search engine marketing strategy that is
right for you...
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Search Engines and Themes
How Themes Based Indexing and Ranking Works Provided by...
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