Directory Submission and Link Development The popularity, or authority of a website has become increasingly important for obtaining and maintaining good search engine placement, as well as being listed appropriately within directories and industry-related or trade sites. Thus we come to the second function of professional search engine marketing... Directory Submission and Link DevelopmentOne could argue that every professional search engine marketing campaign should begin with submission to all the major directory services as well as all the on topic or industry specific directories you can find. Professional directory submission is one of the fastest ways to give your site credibility, as it creates a layer of back links from on topic, relevant hubs, thus giving you a certain level of authority in the eyes of the search engine algorithms. Some directories will charge a submission fee. It's unfortunate however, that directory submission fees don't necessarily guarantee directory inclusion. All it guarantees is that a directory editor will review your web site within a specified period of time... and that is the benefit you are paying for. Any time you can get your site listed in a directory quickly, do it! Just Some of the many Directories to Submit to...Yahoo's business directory and Business.com offer a straightforward paid submission program. Submission to the Open Directory Project, or ODP, is still free. Also known as DMOZ, the ODP uses volunteer editors to catalog the web. Launched in June 1998, it was acquired by Netscape in November 1998, and the company pledged that anyone would be able to use information from the directory through an open license arrangement... with Netscape itself being the first licensee. Since then, AOL has acquired Netscape and thus now owes DMOZ. Many search engines have devoted their directory results to DMOZ's listings. Included in those who use the DMOZ directory for their search results are TerraLycos, AOL, AltaVista, Google, MSN, and Netscape. LookSmart is a little different, providing partners and searchers with industry-leading search results through the unique combination of proprietary search technology, a Web index and a professionally edited directory. Their proprietary search technology, branded under the trade name of WiseNut, makes use of textual analysis of hyperlinks, Web page popularity, user feedback, and editorial input to provide search results with industry-leading relevance. Directory Submission TipsOnce submitted, it is very difficult to modify a directory listing. So make sure you take the time to get it right the first time... Directory submission is only the first step of a good link development campaign. In order to be truly successful, websites should have links to them from other reputable, autoritative sources. A professional search engine marketer can help you build quality content, create a link policy, and manage link requests effectively. Go directly to The Third Function of Professional Search Engine Marketing... Pay-for-Placement Search Engine Campaigns.... Return to Professional Search Engine Marketing (SEM) and Search Engine Optimization... The Four Functions of Professional Search Engine Marketing. If you'd like to learn more about search engine and directory submission, read our tutorial on Search Engine Submission Basics. If you'd like to learn more about search engine optimization and website promotion, we suggest you begin by having a look at our seo primer... Search Engine Optimization in a Nutshell and then going to our Search Engine Marketing and Optimization Tutorials and SEO and Search Industry Related Articles pages. Successful search engine marketing means allowing the search engines access to your keyword-rich content and optimized pages by creating a Search-engine Friendly Web Site. This allows your pages to be found within the organic search results of any and all search engines that have you in their index. The process of creating a search engine friendly website is a requirement for good placement even when participating in a Paid Inclusion Programs. Learn more about SEO Central and what a truly Professional Search Engine Marketing Campaign actually entails. SEO Central
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