Link Building: Where to Start? If you've been a subscriber of MarketPosition for long, you've probably read some of our past articles regarding how to build Link Popularity. I've discussed the importance of link building. I've also discussed many strategies of gaining links to your Web site from third parties. Examples of these articles include: Do's and Don'ts of Link Popularity For the well informed, there's a gold mine of strategic linking and partnering opportunities out there. You just have to know where to look. There are multiple ways you can locate companies who are well suited to send you targeted traffic while at the same time improving your link popularity and rankings: Link Check Your Competitors Take advantage of free services like www.linkpopularitycheck.com to find all the sites that link to your competitors. Click the Details link to view the list. If your product or service is stronger than your competitor, then consider visiting some of these sites and approaching them in regard to linking to you as well, or as a replacement to your competitor depending on the situation. These sites have already demonstrated an interest in linking to Web sites similar to your own, so many will be ideal candidates.
Major category-based engines like Yahoo!, Looksmart, and Open Directory divide their content into topics. You can often find a neatly organized list of sites that are complementary to your own by browsing these categories. Visit the sites you find and contact them in regard to adding a link to your site, or to specific content you offer.
If you have strong competitors, or simply prefer to not go head to head with your competitors, link check complementary sites! A major site that is complementary, but not competitive to your own may offer an array of links that are also complementary. Find Websites that cater to the same audience you do, but do not sell the exact same things. Using these methods, it won't take long before you have a huge list of sites that may be willing to link to you. You'll soon discover that taking advantage of relatively inexpensive tools to narrow this list to the most important candidates is well worth the money. For example, OptiLink is the most extensive link analysis tool on the market to my knowledge. It will not only analyze your own link structure, but that of complementary Web sites. It can then rank these sites by the ones that are the most popular. That way you don't waste valuable time on relatively unknown sites that will not significantly improve your link reputation or deliver much traffic. Visit Optilink directly for more information. In addition, many engines such as Google calculate link reputation for all sites that link to you. Therefore, linking sites having a greater popularity or link reputation will affect your own link reputation to a much greater degree. Once you have a decent link reputation, you'll find it to be much easier to obtain top rankings when you go to optimize your content. When you do request a link trade, keep in mind these important tips:
Explain the advantages to the potential link partner and the advantages your site has to their visitors. They must clearly understand how linking to you benefits them. If you plan to link back to them as an enticement, consider telling them where the link will be placed, or set the link up in advance with the stipulation that you'll be glad to leave it there if they'll be kind enough to link back to you. Take the time to look over their site and then suggest where a link to you might be appropriate. Consider supplying example text to make this easy for them. Look for pages with relatively few outgoing links. Your link reputation, at least on Google, will be reduced in relation to the number of other links on the referring page. Most importantly, personalize your e-mails! You must distinguish yourself from all the spam most Web site owners are swamped with daily. If the link is particularly important to you, call them personally on the phone, write them a letter, or send a fax to show them you're serious.
Some people are too busy to allocate time to building links. If
thats your case, consider hiring a company to do it for you. One
well-known link building company is www.linkageexpress.com. They
will guarantee to achieve a certain number of high quality links
for a specific price. Once established, links often stay around
for years. Therefore, it is an investment that will definitely pay
off over time through consistent monthly traffic and increased rankings.
colin, go to http://www.marketposition.com/mp-0403.htm#ONE Return to Professional Search Engine Marketing (SEM) and Search Engine Optimization... The Four Functions of Professional Search Engine Marketing. If you'd like to learn more about search engine optimization and website promotion, we suggest you begin by having a look at our seo primer... Search Engine Optimization in a Nutshell and then going to our Search Engine Marketing and Optimization Tutorials and SEO and Search Industry Related Articles pages. Good search engine marketing means allowing search engines access to your keyword-rich content and optimized pages by creating a Search-engine Friendly Website, thus allowing your pages to be found within the organic search results of any and all search engines that have you in their index. The process of creating a search engine friendly website is a requirement for good placement even when participating in a Paid Inclusion Programs. Learn more about SEO Central and what a truly Professional Search Engine Marketing Campaign actually entails. SEO Central
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