SEO Tip: Cross-Linking for Search Engine Position

The Power of Cross-Linking

Search engines score keywords in the hyperlink text (anchor text) higher than those in the rest of the body area, and links containing the keywords queried that link to your page from other domain names help even more. That is why back links from other domains and Cross-Linking is so important.

Cross-Linking Strategy for Search Engine Position

One search engine optimization strategy is to logically divide your content across more than one domain name and then cross-link the sites using keywords in each of the hyper-links. Purchasing and setting up multiple domains can be a great way to increase your visibility on the Web, and if you cross-link those domains appropriately following a few simple rules, you can improve your Popularity Rating or PR for all of them.

With today's search engines, it is in your best interest to host each domain name with a separate hosting service so as to be sure each domain name has its own IP address and is in a completely separate IP address range. This is important as search engine algorithms of today are tuned to spot neighborhood cross-linking, and cross-linking between domains owned by the same company or person.

Some engines may even ignore link popularity completely if the IP addresses of the sites are too close together numerically.

Also, make certain that each new domain has unique content of its own to avoid spamming penalties.

Cross-Linking and Search Engine Themes

It's important to group your pages by "Theme" as some search engines prefer to see a common theme to a Web site. If they can establish one, then keywords falling into that theme are more likely to be ranked higher.

You must also make sure that each domain has multiple pages on it, preferably no fewer than five to ten pages, all with unique content. Search engines like to see a website with content depth and will often ignore sites with too few a pages.

Cross-Linking and File Names

If you can, create your page files with names that reflect the main keywords being optimized for. This definately helps you to score a little higher with those search engines that indexe the page name portion of the link tag, but don't get carried away. Keep your file names realistic in length and use hyphens. A good example of a keyword loaded page file name for a web page being optimized for Canon digita cameras would be "canon-digital-cameras.html".

Do the same thing with your image files as well.

Cross-Linking and Relevancy

Back links from a page on a separate domain that include your main keywords in the Title Tag or Heading Tag will improve your link popularity more with most modern day search engines, such as Google, more so than a back link from a page that doesn't share your main keywords in the Title or Header Text.

This is called Relevancy, and it's becoming all too important when it comes to search engine placement and website optimization. The more relevant to one another, pages that cross-link are, the more important to Popularity Rating that particular cross-link becomes.

Cross-Linking and Popularity Rating or PR

Remember, the more outbound links on a page, the less percentage of its total Popularity Rating will be transferred to your page. Obviously the PR transferred in the end will ultimately depend on the PR of the page that back links to you, the number of out going links it has, as well as its relevancy (see paragraph above).

The point is that in the case of Google for example, a page with a PR of 8 c/w 40 outbound links is going to transfer less PR to your page than a similar page with a PR 6 c/w just 3 outbound links.

Do the math, a PR 8 with 40 outbounds means it has a 40th of 8, or a PR of 0.2 to share per link, while a PR 6 with 3 outbounds has a third of 6, or a PR of 2.0 to share per links. Which page would you prefer to have a back link from?

Cross-Linking and Anchor Text

Google looks for pages linking to your page that share your keywords, not just in the Title and/or Header Tag, but in the hyperlink itself. This is called anchor text, and the cross-link becomes of more importance when it contains the keywords being queried.

So ideally, you want back links to your pages that share your keywords in both the Title and Header Tags, as well as the Anchor Text. This tells the search engine that the page is relevant. It's also important that the descriptive content surrounding the anchor text be on topic as well, containing relative keyword terms and phrases, as this too will emphasis to the search engines that the link is in fact on topic and relevant.

Read Google Page Rank Explained for a detailed description of how Google's PageRank formula works.

Cross-Linking Within a Domain

Although it is better if these links come from outside your domain (preferable from a domain with high PR and not too many outbound links), Google has been quoted as saying that even links from pages within your domain can improve a page's Popularity Rating or link popularity as it is commonly referred.

So, link as many pages from within your domain to the pages you are optimizing for search engine position, then make sure that they all get indexed... and always make sure you use your important keywords within the anchor text, title and header tags to maximize your results!

It should be noted here that Google has stated that you require at least one link to your Website from another domain name to ensure indexing. Without at least a single incoming link from outside your domain, your submission will likely be ignored and your site not indexed.

Refer to our Link Building Tutorial for information on how to acquire incoming links from outside your domain.

Read Website Optimization Themes and Search Engine Optimization for an overview and introduction to Theme Based Search Engine Technology.

For more on theme based indexing and ranking go to... Search Engines and Themes - How Themes Based Indexing and Ranking Works.

To learn more about theme-base search engine technology go to Theme Based Web Design and How a Theme-Based Search Engine Spider Reads Your Website.

Learn about Theme Based Search Engine Technology and Doorway Domains.

Learn more about Doorway Pages and Optimization.

For more search engine optimization tutorials and informational articles on the search industry and how to achieve good search engine position and ranking, go to our SEO Central Website Position and Optimization Tutorials Page and Search Engine Marketing and Industry related Articles and Information Center.

If you are looking for a Search Engine Optimization Firm that is performance based, an SEO Firm that cares... then SEO Central is your best choice!

Give us a call or fill out the Request SEO Quote Form and one of our friendly professional seo service team members will be happy to go over your Web site with you and determine what the best search engine marketing strategy will be.

Contact the SEO Central Team of Website Promotion and Optimization Experts today to learn more about the search engine marketing strategy that is right for you...

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