• Your marketing goals and objects
• Vision and plans for the future
• Current and desired functionality of your website
• Complexity of your business model and existing infrastructure

And a whole lot more... in fact search engine optimization is actually just one of many distinctly different yet intricately related functions of professional search engine marketing.

The Four Functions of Professional Search Engine Marketing

Search Engine Optimization and Submission... Search engine optimization is the branch of search engine marketing which focuses on improving the position of a Web property within the search community, and best describes the purpose of a fully comprehensive "search engine placement campaign".

Directory Submission and Link Development... One could argue that every professional search engine marketing campaign should begin with submission to all the major directory services as well as all the on topic or industry specific directories you can find. This is one of the fastest ways to give your site credibility, as it creates a layer of back links from on topic, relevant hubs, thus giving you a certain level of authority in the eyes of the search engine algorithms.

Pay-for-placement Search Engine Campaigns... In order to succeed with pay-per-placement style search engine marketing, a qualified search engine marketer must know how to perform effective keyword research, make appropriate keyword purchase recommendations, write and test ad copy, create and test landing pages, as well as measure and monitor results.

Trusted Feed and Paid Inclusion Programs... Paid Inclusion Style Search Engine Marketing can definately be one of the fastest ways to top search engine ranking, but a paid inclusion program is quite different from a pay-per-placement program.

The Conclusion of Search Engine Marketing (SEM) vs Search Engine Optimization... Even amongst the professionals in the field, the terms "Search Engine Marketing" and "Search Engine Optimization" are often made to sound more complex than they really are, usually by mediocre SEO companies that offer nothing more than cookie-cutter solutions, in a deliberate attempt to confuse prospective clients.

Go directly to The First Function of Professional Search Engine Marketing... Search Engine Optimization and Submission.

• Website Evaluation and Enhancement
• Defining of the Target Audience
• Relevancy-based Content Enhancement
• Keyword Management… (Research-based kw selection and placement)
• Page Title, Alt and Title Attributes, and Description Development
• Meta Tag Development and Implementation
• Directory and Search Engine listing Development and Submission
• Link Popularity Enhancement
• Online Statistical Analysis, Kw Tracking and Reporting

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