Website Promotion
Search Engine Optimization and Positioning |
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Website Promotion and
Search Engine Optimization Resource Directory
Welcome to the "Website Promotion and Search Engine Optimization
Resource Directory" section of SEO Central.com.
What follows is a comprehensive, and growing, list of links to
authoritative websites containing information and resources to help
promote your website and optimize it for good search engine position.
Including critical and explanatory notes, our "Website Promotion
and Search Engine Optimization Resource Directory" provides
access to some of the best web site promotion and optimization articles,
tutorials, newsletters, forums and authoritative websites on the
net.
Website Promotion and Search Engine Optimization
Table of Contents
Website Promotion through
Design and Development for Search Engines
Helpful Charts About Search Engines and
Directories
How Search Engines Index and Rank
Websites for Position
Search Engine Submissions
Resource Sites
Website Promotion
Newsletters, Discussion Lists Devoted
to Search Engines
Design and Development for Search Engines
- Designing For
Search Engines and Stars
Thorough tutorial that covers a lot of ground, and has received
many kudos from top industry experts. Written for site owners,
designers, students and instructors. Stated as a "must
read" by many industry experts.
- An Ingenious Way
to Use Wordtracker
An insightful tutorial about how to use Wordtracker effectively
to figure out and work with highly targeted keyword phrases
for the content within your website.
- Building Dynamic Pages
with Search Engines in Mind
by Tim Perdue, PHP Builder. Working with Apache, Tim's tutorial
shows you how to code your dynamic pages to not include the
& and ? in the URLs (those can stop a search engine dead
in its tracks, not indexing your pages properly). Tim's method,
which also includes SSI, has proven to work just fine with a
site of over 200,000 pages and growing.
- Google
Tips for a Higher Ranking Site
Helpful tips to keep in mind with improving your rankings with
Google -- content, keywords, link popularity, more.
- Notes on helping
search engines index your Web site
W3C information about helpful elements to include
in your site development and how to implement them, such as
the page language using the <LINK> element,
keywords and descriptions using the <META>
element, and more.
- Optimizing
Your Chances with Accessibility
Helpful article about how to effectively increase search engine
ranking with W3C Accessibility guidelines and Section 508.
- Priming
the Search Engines
From WebDeveloper.com. A 5-part article filled with info and
tips on building your site for optimization from the ground
up, site promotion, site submission to search engines, what
NOT to do (such as what's considered 'spamming the search engines,'),
and a thorough resource of links.
- Search
Engine Friendly URLs with PHP and Apache
by Garrett Coakley for evolt.org. Helpful, good tutorial.
- Search
Engine Tips
Good article for newbies or advanced Internet users from Submit
It! Great explanations.
Back to Top
Web Robots and Robots Exclusion Information
- Building
a Better Spider Trap
by SpiderHunter.com. Good tutorial with lots of information
about identifying spiders, ways of excluding spiders such as
via robots.txt, and much more.
- HTML
Author's Guide to the Robots META tag
by Martijn Koster. Concise info about implementation.
- How to keep
bad robots, spiders and web crawlers away
by Fleiner.com. Learn how to identify, trap, and ban bad robots
from your site.
- RoboGen
by Rietta Solutions, a visual robots exclusion file editor.
The site states that you can easily create a robots.txt file
for your site.
- Robots
Exclusion
by Martijn Koster. The Robots Exclusion Protocol, The Robots
META tag.
- Search Engine Spider
IP Addresses
by SearchEngineWorld. Listing of known search engine
spider/crawler IP addresses and hosts.
- The
Web Robots FAQ...
by Martijn Koster. Thorough FAQ explaining search robots, how
they function, how to work with them, how to steer them away
from your pages if desired, more.
- Who's
Knocking on the Door? or, what you should know about the
Robots.txt file and the Robot's Meta Tag
Rhoda Schueller's very good explanation with examples.
Helpful Charts About Search Engines and Directories
- Best Search Tools Chart
View at a glance, details about the database and search options
of selected search engines, meta-search engines and subject
directory services.
- Search Engine
Results Chart
Major search engines generally provide listings from a variety
of sources, which they may get from third-party search providers
or through their own efforts. This chart shows who is providing
what search site with what search results.
- Guides
to Search Engines
If you need a search engine of search engines then this is the
page for you. Links to sitesthat compile listings of search
engines that cover all types of topics.
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How Search Engines Index, Rank Sites
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Link Strategy and Search Engine Position
- Linking Matters
Free report to help website owners and publishers plan effective
linking strategies - includes guidelines, worksheets and links
to over 50 articles on linking.
- Developing
a Successful Link-Building Campaign
Helpful tips and links to information in this informative article
about how to develop a successful link-building campaign for
your site or for your clients' sites.
- LinkPopularity.com
See who links to your web site. This service provides an easy
one-click method of checking link popularity on three of the
major search engines. They also provide a free monthly customized
Link Popularity Report via e-mail.
- Link
Analysis Can Help (or Harm) Your Web Site
by Detlev Johnson for WorkZ. Great explanation about how the
search engines rank by link popularity and what you can do to
increase your rankings. Links to more resources, too.
[12/18/00, by Detlev Johnson for WorkZ.]
- Link
Popularity Check - Marketleap Visibility Index
Very helpful, insightful free tool that charts out your link
popularity and compares your results with similar sites if you
wish.
- Measuring
Link Popularity
by Danny Sullivan, Search Engine Watch.
[Article updated 09/06/2001, Danny Sullivan, Search Engine Watch.]
- Reverse Search
Inside Out: Part 1: Why and How to Search Backwards
by Kevin Elliott, About.com Web Search Guide. Explains helpfulness
of reverse look-ups for a variety of purposes, including finding
links to your site. Includes tools, resources, more. Helpful
article.
[06/11/2001 Kevin Elliott, About.com.]
- The
Road to Link Popularity
Paul J. Bruemmer, 9-26-2001, ClickZ. Using Google's toolbar
to check your popularity, using link popularity for better rankings,
realistic ways to build your link popularity.
[09/26/2001 by Paul Breummer, ClickZ.]
Back to Top
Current Keyword Searches (Search Engine Spies)
Some of the search engines and directories have pages that show
the most current keywords and phrases being submitted in real time.
Others reflect top keyword phrases by the day, week, or month. There's
a variety of information available, as you'll see in the descriptions.
- Ask Jeeves
Take A Peek
This page has the top 50 questions being asked at Ask Jeeves,
refreshed every 30 seconds.
- Dogpile: Popular
Searches
Dogpile's ongoing most popular searches, organized by category.
- Google
Zeitgeist
"Search patterns, trends, and surprises according to Google."
This page is a good resource for Google info. It lists the following:
top 10 declining queries and top 10 gaining queries for the
previous week and the previous month. Also for the previous
month it lists the languages used to search, country of origin,
top 5 translations for anthrax, top image searches. Another
chart it shows is the top browsers used for several months (several
versions of Internet Explorer, Netscape, and "Other"), which
is interesting to see for an overall trend over a period of
time.
- Kanoodle
Search Spy
Refreshed every 10 seconds showing the latest searches at Kanoodle.
(Warning: this information is unfiltered.)
- Metacrawler MetaSpy
Choose the filtered or unfiltered listings of the live top 15-20
searches at Metacrawler. Automatically refreshes every 15 seconds.
- Search.com
Top 100 Searches
C|net's top 100 searches for the week.
- The Lycos 50 daily
Report
With Aaron Schatz. List of the top 50 most popular search terms,
and includes commentary, FAQs, and more. Quite a gold mine here!
- Yahoo! Buzz Index
Lists the current top 20 search terms for the week, with archives
to the past several weeks. Shows declining and gaining queries,
weeks on the chart, and articles about the top leaders. Additionally,
there are links to other sections of information, including
category top search terms (movies, music, TV, sports, and other
top categories); top photos; most viewed news stories; most
e-mail news stories; top overall.
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Search Engine Submissions
- Search Engine Submission
Tips
Very informative, helpful information from Search Engine Watch.
[by Danny Sullivan, Search Engine Watch.]
- The
DMOZ Directory: Get Your Site Listed
Helpful article that explains the importance of being listed
in the DMOZ directory, why it matters, how to prepare your site,
and how to best submit your site to the DMOZ directory.
[12/08/2003 by Wayne Hurlbert for SEO Chat.]
- The Overlooked Killer
App: Paid Inclusions
Learn the basics about paid inclusions, pay-per-click, CPC directories,
Per-URL programs, and XML feeds.
[09/18/2002, by Kevin Lee for ClickZ.]
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Free Search Engine Submissions
- Search
Engine Submission Links
by J.K. Bowman's Spider Food. Direct URLs to hand submit your
site to various top search engines and directories. Also suggests
which are more worthwhile to use the paid submissions.
- SelfPromotion.com
Submit to sites for no charge or bump up to a professional service.
- Submit-Away
Website Promotion Center. Submit site to 600+ directories, more
info.
- Submit It!
Website promotion and marketing services.
- Submit
to Search Engines
by KL Nguyen. At least 100 search engines and directories with
direct links to submission pages. Short annotations of language
and/or country, too.
Back to Top
Search Engine Submission, Management Programs
- Search
Engine Commando
Site submission and management software for search engine optimization
and promotion. Manage SEO, domain names, and more.
- SEO
Studio
Search engine optimization and submission software tools, self-described
as “a complete software suite for Search Engine Optimization
and WebSite Promotion to improve Search Engine ranking.
- Submission
Wolf
Popular and well-respected site submission program by Trellian
Software. Over 2.5 million downloads, Submission Wolf is a leading
submission software program.
- WebPosition
Gold
Top ranked, highly regarded search engine submission software,
provides advice, help, much more, in addition to specialized
site submissions for each search engine. Easy to use, good customer
support. Recommended by WebsiteTips.com.
Back to Top
Resource Sites
Sites Devoted to Search Engines, SEO, Marketing
This listing includes sections of Web sites or entire Web sites
devoted to search engine information or search engine optimization.
- High Rankings
One of the best resources around for search engine optimization,
information, optimizing your content, and related. They have
many easy-to-understand articles and tips, and their weekly
newsletter discussion is also archived, packed with tons of
helpful, top-notch information.
[Jill Whalen, highrankings.com]
- Search
Engine Guide
Excellent site with search engine news, articles, search engine
marketing, search engine books, and more.
[by Robert Clough, searchengineguide.com.]
- Search
Engine Optimization Ethics
Offers ethical search engine optimization and submission services.
In-depth articles on search engine placement and web site promotion
issues.
- Search
Engine Secrets
from Webmaster T's World of Design. Great reference. Tutorials,
annotated links to a variety of information.
[by Webmaster T's World of Design.]
- Search
Engine Watch
Known as one of the top websites for accurate, up-to-date information
about search engines and optimization.
[by Danny Sullivan, Search Engine Watch.]
- SEO Chat
Articles, tips, and tools all about search engines - SEO help,
choosing keywords, directories, Google, link development, marketing,
optimization, promotion, SEO news, spiders, submissions, Yahoo!,
forums, and much more.
[Part of the Developer
Shed Network.]
- Web Search
About.com's terrific section on search engines, optimization,
link popularity, and much more. Many good articles, tutorials,
links to more. Excellent.
[by Jennifer Laycock (previously by Kevin
Elliott), About.com.]
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More Links Resources
The following links are pages or sites with many more links to
more resources about search engines, optimization, marketing and
promoting your site, and related.
Back to Top
Website Promotion
- 10 Site Promotion
Tips
Concise article with good points about bringing in and keeping
visitors at your website, including meta
tags, keywords,
marketing and
promotion, tracking search engine placement, what to avoid
in site design and why (such as image maps and frames), links
to resources and further information. Good info here.
- FAQ:
How To Announce Your New Web Site
Summarizes very well, provides links to resources, search engines,
directories, more. Helpful article.
- Online Publicity
Resources
Helpful listing of high quality resources to promote and list
your site.
- Search
Engine Optimization: bruceclay.com URL Ranking Methodology and
Promotion Tools
Search engine ranking and promotion, a wealth of information
about submitting to each search engine or directory, search
engine relationship chart, helpful tools, more.
[by Bruce Clay, bruceclay.com.]
- The
Beginners Guide to Website Promotion
Very good introduction to submitting to search engines and how,
reciprocal linking, newsletters, announcements, and other means
of promoting your site.
[Northern Webs.]
- TipsZone.com
- web site promotion tips
Web site promotion, internet marketing, and online advertising
tips to help you grow your online business. Highly recommended.
- Tracking
Your Web Site Traffic
by Jean Kaiser, About.com Guide to Web Design. Detailed tutorial
about reading log files, analyzing visitors, learning where
they're coming from, freeware and shareware, resources to more
info.
- Understanding the Power
of Search Engine Marketing
by Paul J. Bruemmer, 10-24-01, ClickZ. Article about understanding
how search engine rankings impact how people find your site,
buy your products and services, and more. Includes statistics,
search engines vs. search directories, investing in search engine
optimization,
- Web
Site Marketing Primer
How else can I promote my site?
- Yahoo!
Announcement Services
Announce your website by registering at any of the dozens of
host sites listed at this website, most of which are free. Valuable
source.
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Newsletters, Discussion Lists, Forums
Newsletters
Discussion Newsletters or Digests
- High
Rankings Advisor
Top-notch weekly search engine optimization discussion newsletter
geared for site owners and designers. Top-notch, professional.
- MarketingVOX:
Search
Formerly I-Search Discussion digest from Adventive.
Website Promotion and
Search Engine Optimization Forums
- SEO Chat
One of the largest search engine optimization communities online.
- Seo Forum
Free Tips for Search Engine Optimization.
- Search
Engine Forums
A larger Web based Search Engine Forum devoted to website promotion.
Primarily for Web masters trying to get top search engine positions
for their websites.
- SearchGuild
Being one of the newer web based forums focusing mainly on search
engine optimization and marketing, it has a little less traffic
than some of the other forums. However, there is quite a lot
of interesting information here.
- High
Rankings Search Engine Optimization Forum
Terrific forum at High Rankings, by Jill Whalen, SEO expert.
Find the latest tips, resources, and info. Ask questions and
join in.
- Free Search
Engine Discussion Forums
Because this is a new forum moderated by such experts as Jill
Whalen, newcomers to the search engine optimization scene will
probably not feel as intimidated as in some of the other forums.
- Spider Food
J.K. Bowman's Search Engine Optimization and Web Site Promotion
Forum
- Optimization
World Forums
Good source for search engine optimization and Internet Marketing
Information.
- A Promotion Guide
A very unique look at web promotion covering search engine optimization
basics, directory submissions, and other methods of online promotion.
- Sticky Sauce
Features articles about link building, search engines, and ezine
promotion.
- Search Engine World
Features news links relating to search engines that are updated
often, columns, tips, and terminology. This site is operated
by the same person that later started the Webmasterworld forum.
Webmaster Forums
(includes website promotion and optimization information)
- Webmaster
World
What makes WebmasterWorld different from some of the other forums
on the Net, is the large number of optimization professionals
taking part in the discussions.
- Cre8asite Forums
Site also has a growing collection of reliable, expert documents
containing valuable information for anyone involved in website
design, website development and Internet marketing.
- Webmaster Talk
Excellent Webmaster forum. Very friendly, covering everything
from design and graphics, coding and programming to search engine
positioning.
- Webmaster Forum
Webmasters sharing knowledge and resources...
- Web Developer Community Forum
Forum for Webmasters alike, covering a range of topics from
design and graphics to search engine optimization and positioning.
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SEO Central Resources
SEO or Search engine optimization is, and always should be practiced
in accordance with the search engines terms of service. We at SEO
Central the "SEO Firm with a difference" believe in applying
SEO "best practices" in order to gain high search engine
placement. These are some useful links to resources and information
within the search engine marketing world. We hope you may find this
information a useful seo resource.
Relevant Search Engine Information & Resources*
SEO-Strategy
SEO Strategy provides up-to-date information. We are constantly
researching new techniques and variables in the SEO field. SEO-Strategy.org
is a 100% free online source for SEO information and advice!
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Website
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Instant Position - the largest collection of free search engine
optimization tools and tutorials.
Search
Engine Optimization Dictionary at SEO Strategy.org
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