A recent Internet search site survey performed by iProspect shows
that today's web users are in fact loyal to the free
search engine site of their choice. Loyalty factors obviously
include the use of free search toolbars, but interestingly enough
the majority are simply down right loyal, and trust their search
engine of choice to provide the desired results, even after being
presented with three pages of undesirable results.
The survey shows that over 56% of internet users use the same free
search engine or directory service when they are looking for information.
- Around 30% use a combination of search engines on a regular
basis.
- A mere 12% responding to the survey said they use different
search engines each time.
- A total of 87.2% of web users said they are loyal search
engine users.
If you look at the loyalty rates according to market share, the
results indicate the following...
- Google 65%
- Yahoo 55%
- MSN 53%
- AOL 48%
Incredibly, the survey shows that over 90% of searches will modify
their search and try again with the same search engine even after
the first three pages did not yield the results they were looking
for. This figure has risen from 70% based on a similar survey
in 2002. This goes to show that since that time, free internet
search users have become even more confident in the search engine
site of their choice. They trust the search engine to provide
the information that they are looking for over their own ability
to enter an appropriate search term.
Free
Internet Search Toolbars
Not surprisingly, of course, is the free toolbar factor. Nearly
50% of the survey respondents have installed at least one search
toolbar on their computer. The most popular are...
The installation of these free search toolbars definitely encourages
search engine loyalty. The question is, what will happen when
the remaining 50% of internet users download a toolbar?
This could very well impact search engine market share as well
as user loyalty statistics... and that would mean a whole new
article on the subject.
Which
Search Toolbar to Use...
The statistics show that the Google, Yahoo and MSN search
site toolbars are close in the running. But it really depends
upon which search site you use on a regular basis as to which
search toolbar you choose.
Google
Deskbar...
Google has done it again. It has come up with another
new, interesting, simple and useful innovation and made its competitors
look lazy and sloppy.
Go to the this link to download the Google
Deskbar...
Search
Engine Optimization Company...
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the Internet, SEO Central is a Search Engine Optimization Company
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SEO tools provided by SEO Central. Information and references
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International Search Engine and Directory Guides.
SEO
Central Resources...
SEO " Search engine optimization" is, and always
should be practiced in accordance with the search engines terms
of service. We at SEO Central the "SEO Firm with a difference"
believe in applying SEO "best practices" in order to
gain high search engine placement.
Search
Engine Industry Articles...
SEO Central provides a collection of Search Engine Optimization
Articles that have been written or submitted by members of our
staff, and the SEO community.
The
Difference between a Search Engine and Directory Service...
The world of Internet Search Engines and Directory Services can
get pretty confusing, because the difference between search engines
and directory services is narrowing… at least from the perspective
of the end user.
Why
You Need Search Engine Ranking and Optimization...
Search engine optimization is the ultimate, most
cost-effective method of marketing your website.
If you already have a good understanding of what seo is all about
and intend on giving it a try for yourself, our Search
Engine Optimization Tutorials and Industry
Related Articles can help.
Contact the SEO
Central team of search engine position and optimization experts
today...
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